Digital Marketing Degree: Comprehensive Guide

Digital Marketing Degree: Highlights
All About Digital Marketing Degree
- 2.1 Why Study a Digital Marketing Degree?
Digital Marketing Degree Eligibility Criteria
Digital Marketing Degree: Entrance Exams 2024
- 4.1 Digital Marketing Degree Exam for UG
- 4.2 Digital Marketing Degree Exam for PG
Digital Marketing Degree Syllabus
Digital Marketing Degrees
Top Colleges for Digital Marketing Degree
- 7.1 Top Private Colleges for Digital Marketing Degree
- 7.2 Top Government Colleges for Digital Marketing Degree
- 7.3 Top Colleges for Digital Marketing Degree Location-Wise
Digital Marketing Career Scope: Job Profiles, Salary and Top Recruiters
- 8.1 Digital Marketing Top Recruiters
- 8.2 Digital Marketing Salary in India
Digital Marketing Degree Average Package
Digital Marketing Online Courses
Digital Marketing Degree FAQs

1. Digital Marketing Degree: Highlights

A Digital Marketing degree is a structured educational program designed to teach individuals the fundamentals and advanced concepts of marketing in the digital realm. The course duration varies from 2-3 years and covers various aspects of online marketing strategies, tools, and techniques used to promote products or services via digital channels such as websites, social media, email, search engines, and mobile apps.

Key Highlights

Duration: 2-3 years
Levels: UG, PG, and Diploma
Course Fees: INR 50,000 - INR 8 Lakh
Eligibility:
- UG: Class 12 in any stream (Arts, Commerce, or Science)
- PG: Any relevant UG course
Admission Criteria:
- UG: Entrance-Based/Merit-Based (CUET)
- PG: Entrance-Based (CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, etc.)
Top Colleges: IIM Bangalore, IIM Calcutta, Symbiosis Institute of Business Management, IIM Lucknow, etc.
Average Salary: INR 5 - INR 6 LPA
Job Profiles: Social Media Manager, Market Research Analyst, Content Marketer, SEO Manager/ Professional, Email Marketer
Top Recruiters: BBC Webwise, Pinstrom, Facebook, Google, iStrat

2. All About Digital Marketing Degree

As businesses migrate to an internet-based operation model, a Digital Marketing course is becoming increasingly essential. Top management institutes provide degree or certification programs, and students can choose the Digital Marketing course as per their requirements.

2.1 Why Study a Digital Marketing Degree?

High Demand for Digital Marketing Skills: Businesses of all sizes rely on digital marketing to reach their target audiences.
Career Opportunities: Offers a wide range of career opportunities from digital marketing managers and SEO specialists to content creators and social media managers.
Versatility: Skills are transferable across industries and can be applied to a wide range of businesses.
Cost-Effective Marketing: Provides a more cost-effective way to reach and engage with an audience compared to traditional advertising methods.
Stay Competitive: Helps businesses stay competitive by staying up-to-date with the latest digital marketing trends and strategies.

3. Digital Marketing Degree Eligibility Criteria

Eligibility for Digital Marketing courses varies across course levels and institutes. Here are the basic eligibility criteria:

Digital Marketing Course Level and Eligibility

UG Degree/Diploma: Class 12 or equivalent.
PG Degree/Diploma: Bachelor’s level education with a 10+2+3 pattern.
Certificate: Prior knowledge of social media.

4. Digital Marketing Degree: Entrance Exams 2024

4.1 Digital Marketing Degree Exam for UG

CUET: Recognized entrance exam for admission to undergraduate, postgraduate, and research programs in various central universities across India.

4.2 Digital Marketing Degree Exam for PG

Common Exams: CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, GMAT.

5. Digital Marketing Degree Syllabus

Industry professionals create the curriculum to instruct students on drawing clients through various digital platforms. Here’s a glimpse of the subjects included in a Digital Marketing degree:

Semester-wise Breakdown

Semester 1: SEO Overview, Introduction to Digital Marketing, Accounting for Managers, Business Categories
Semester 2: Principles of Macroeconomics, Statistics for Business, Graphics Lab, Principles of Marketing
Semester 3: Content Planning and Management, Designing WordPress Website, Web Design, Google Analytics Tracking Code
Semester 4: Research Methodology, SEO and SMM, Data Visualisation, Gamification in Marketing
Semester 5: Digital Marketing SAAS Tools, e-commerce Management, MM Lab, Video Editing
Semester 6: Negotiation Skills, e-mail marketing, Page Promotion, Understanding Traffic

6. Digital Marketing Degrees

Popular Digital Marketing Degrees

BBA in Digital Marketing
MBA in Digital Marketing
Online Digital Marketing
Digital Marketing Certificate courses
MOOC platforms (upGrad, Simplilearn, DigitalVidya, Udemy, Coursera, SWAYAM)

7. Top Colleges for Digital Marketing Degree

7.1 Top Private Colleges for Digital Marketing Degree

Chandigarh University, Chandigarh: INR 5.22 Lakh
Chitkara University, Chandigarh: INR 3.9 Lakh
Faculty of Management Studies, Faridabad: INR 6.7 Lakh
IMT, Ghaziabad: INR 19 Lakh
Lovely Professional University, Jalandhar: INR 9.6 Lakh
GLA University, Mathura: INR 15,000
Symbiosis Institute of Business Management, Pune: INR 1.5 Lakh
UPES, Dehradun: INR 7.2 Lakh
Shoolini University, Solan: INR 5.9 Lakh
XLRI School of Management, Jamshedpur: INR 55,000

7.2 Top Government Colleges for Digital Marketing Degree

IIM Bangalore: INR 1.8 Lakh
IIM Bodh Gaya: INR 32 Lakh
IIM Calcutta: INR 3.8 Lakh
IIM Indore: INR 2.3 Lakh
IIM Lucknow: INR 1.8 Lakh
IIM Rohtak: INR 66,000
IIT Delhi: INR 55,000 - 2 Lakh
TC Business School, Jaipur: INR 1.35 Lakh

7.3 Top Colleges for Digital Marketing Degree Location-Wise

Delhi-NCR
Bangalore
Mumbai
Hyderabad
Chennai

8. Digital Marketing Career Scope: Job Profiles, Salary, and Top Recruiters

8.1 Digital Marketing Top Recruiters

Google
Facebook
iProspect India
WATConsult
Webchutney
Mirum India
Quasar Media
Pinstorm
iStrat
BBC Webwise
Resultrix
Ogilvy Public Relations Worldwide
Sapient Razorfish
GroupM India (MEC, Mindshare, Mediacom, Maxus)
Reprise Media India
Interactive Avenues
To The New Digital
Foxy Moron
Langoor
AdGlobal360
Xebec Digital
Social Panga

8.2 Digital Marketing Salary in India

Market Research Analyst: INR 4.2 LPA
PPC Search Manager: INR 10.8 LPA
Social Media Manager: INR 5.6 LPA
SEO Manager/Professional: INR 9.1 LPA
Email Marketer: INR 4.6 LPA

9. Digital Marketing Degree Average Package

Here are some of the popular colleges where the candidates have landed the highest packages:

Colleges and Average Packages

R Academy: 18 LPA
IMT Ghaziabad: 16 LPA
Jagdish Sheth School of Management: 13.3 LPA
Taxila Business School: 12.5 LPA
Manipal Academy of Higher Education: 11.68 LPA
Prin. L. N. Welingkar Institute of Management Development and Research: 11.59 LPA
St. Xavier’s College Bangalore: 10 LPA
Faculty of Management Studies, Institute of Rural Management: 9 LPA
Birla Institute of Technology: 9 LPA

10. Digital Marketing Online Courses

Popular Online Courses

Fundamentals of Digital Marketing: Google, Free
Digital Marketing Training: Internshala, Free
Foundations of Digital Marketing and E-commerce: Google and Coursera, Free
Free Digital Marketing Courses with Certificates in India
Best Online Digital Marketing Course in India: upGrad, INR 25,000

11. Digital Marketing Degree FAQs

What are the best job profiles after a digital marketing course?

Top job profiles include Social Media Manager, Market Research Analyst, Content Marketer, SEO Manager/ Professional, and Email Marketer.

Which companies recruit digital marketing graduates?

Top recruiters include Google, Facebook, iProspect India, WATConsult, Webchutney, Mirum India, and Quasar Media.

What is the average salary for digital marketing professionals in India?

The average salary ranges from INR 5 - INR 6 LPA.

Are there any free online digital marketing courses?

Yes, platforms like Google and Internshala offer free courses. Google’s “Fundamentals of Digital Marketing” and Internshala’s “Digital Marketing Training” are popular options.

What are the eligibility criteria for a digital marketing degree?

For UG courses, candidates need to complete Class 12 in any stream. For PG courses, a relevant UG degree is required.

Digital Marketing Syllabus: Core Subjects for Career Growth

Going for online digital marketing courses for quick career growth?

Before diving into a specific specialisation, it’s beneficial to start with broader digital marketing courses. These foundational courses provide an overview of essential tools and techniques, giving you a comprehensive understanding of the field. As you progress, you can specialise in areas like Social Media Marketing (SMM) or Google Ads. To avoid feeling overwhelmed by the vast array of certifications, we’ll break down the digital marketing syllabus from beginner to advanced levels.

Digital Marketing Syllabus | Core Subjects

Here are some of the essential subjects covered in online digital marketing courses:

1. Introduction and Importance of Digital Marketing

This is where beginner-level digital marketing courses typically start. Depending on the course provider, you will get an overview of the domain through examples and case studies.

Beginners
- Why companies are choosing digital marketing over traditional methods
- How companies analyse online marketing goals
- Overview of all digital marketing tactics
- Implementing a digital marketing strategy

2. Search Engine Optimisation (SEO)

SEO is a broad topic and a key element of digital marketing. The syllabus for beginners and intermediates varies based on the list below.

Beginners
- How Websites Work
- Basics of Website Design
- Basics of Search Engines: Google, Bing, etc.
- Organic vs Paid Search
- Keyword Research
- Types of Keywords
- On-page, Off-page, Local, and Technical SEO, link-building basics
- SEO metrics and tools like Google Search Console, SEMrush
Intermediates & Advanced
- SEO Management
- Competitive Keyword Analysis
- Keyword Mapping
- Local SEO Strategy
- Mobile SEO
- Developing KPIs for SEO
- SEO Campaigns
- Google Algorithms

3. Content Marketing

Content marketing shapes the overall digital marketing strategy. Most freshers and those switching careers start with content writing/marketing and then specialise in other fields, including SEO and email marketing.

Beginners
- Types of Content Formats - Blogs, Videos, Social Media
- Content Marketing Strategy based on the needs of the audience
- Content marketing tools
- Creating Content Marketing Calendar
- Analysing basic content marketing metrics
Intermediates & Advanced
- Creating a Content Distribution Plan
- Integrating AI tools for Scaling Content Creation
- Content A/B testing
- Optimising Content based on advanced SEO principles
- Content localisation

4. Social Media Marketing (SMM)

Social media marketing can bring faster results than SEO efforts and is a significant part of a digital marketing strategy that uses content across various visual formats.

Beginner
- Choosing the right social media channels
- Social media calendar creation
- Basics of social media advertising
- Getting started with social media tools
- Setting social media goals
Intermediate and Advanced
- Social media analytics and reporting
- Social media auditing
- Audience segmentation for social media ads
- Setting social media campaigns for different channels
- Social media algorithms
- Collecting customer data

5. Search Engine Marketing (SEM)

While SEO is a pull strategy for bringing organic traffic through search engines, SEM is a push strategy that gets a website paid traffic.

Beginner
- Introduction to SEM - Google Ads, Facebook Ads
- Bidding strategies in SEM
- Choosing the right keywords
- SEM metrics
- Creating Ad copies, understanding headlines and CTAs
- Basics of performance marketing
Intermediate & Advanced
- Creating SEM Campaigns
- Setting up and Managing multiple Ads accounts
- Remarketing
- Running Display Ads and Video Ads

6. Email Marketing

Email marketing involves sending targeted emails to a specific audience to promote a product or service, build brand loyalty, or increase sales.

Beginner
- Creating Contact Lists
- Types of Email Lists
- Email Marketing Tools
Intermediate & Advanced
- Email automation
- Email marketing strategy
- A/B Testing
- Email Analytics and Reporting
- Email marketing campaign optimisation

Why Choose Online Digital Marketing Courses?

Online digital marketing courses offer flexibility and accessibility, allowing you to learn at your own pace. They provide a comprehensive understanding of the digital marketing landscape, equipping you with the skills needed to excel in various specialisations. Whether you’re a beginner looking to start a new career or an experienced professional aiming to update your skills, these courses cater to all levels.

Digital Marketing: Unlocking Career Opportunities and Future Prospects

Digital Marketing is a course designed for marketers and sales leaders who wish to improve their and their company's performance by utilizing digital advertising approaches. The curriculum focuses on giving in-depth expertise in digital marketing and analytics, which aids in designing, executing, and measuring social media strategies to increase awareness and, ultimately, sales.

Why Choose Digital Marketing?
Top Careers in Digital Marketing
Career Scope After Digital Marketing Degree
Digital Marketing Career Scope in India
Average Salaries Based on Job Positions
Top Recruiters for Digital Marketing Graduates
Top Colleges for Digital Marketing
How to Get a Job After Graduating with a Digital Marketing Degree
Top Indian Cities for Lucrative Jobs After Graduating with Digital Marketing
Life After Graduating with Digital Marketing
FAQs About Digital Marketing Careers

Why Choose Digital Marketing?

Digital Marketing is an attractive field for young professionals and marketing enthusiasts who are interested in building strategic abilities in digital and social media marketing. The curriculum is set by industry experts to enhance the skills of beginners and mid-career professionals. It helps in creating digital expansion and customer marketing strategies using digital innovations, analytics, and future technologies to achieve corporate goals.

Early career professionals can improve their skills in digital and social media marketing through this course. The learnings help them plan, implement, and measure a digital growth strategy to generate leads and drive sales. The programme in Digital Marketing results in the following learnings:

Comprehending how modern technology or multimedia influences a company's tactical marketing efforts and drives its performance.
Learning how to use various digital marketing tactics.
Integrating digital marketing efforts into the company's marketing strategy.
Managing online content and using analytics to improve digital marketing effectiveness.

Top Careers in Digital Marketing

Digital Marketing's significance is growing daily, with an estimated 65 percent of the population having access to the internet. The career prospects of digital marketers are very bright. Some of the job positions that can be taken up after a course in digital marketing are:

Market Research Analyst: Market Research Analysts assess market trends and determine customer needs. They play an important role in determining the price customers are willing to pay for products, which helps businesses improve their performance and increase sales. They extract information from customers through polling and surveys.
Content Marketer/Manager: Content Marketers perform research and create awareness of the business's market, the unique selling point of the company, and the product's market differentiation strategy.
Digital Marketing Consultant: Digital Marketing Consultants experience implementation with CRM platforms like SAP CRM and Salesforce.com. They provide details on the underlying technical design of the product and conduct initial discovery sessions with customers and company associates.
SEO Manager/Professional: SEO specialists audit existing SEO techniques and websites, identify optimization methods, and improve SEO and website ranking.
Social Media Manager: Social Media Managers establish and monitor social campaigns, produce content, review analytics, and communicate with stakeholders within a company.

Career Scope After Digital Marketing Degree

Digital marketing is a sector with great scope for career expansion. Companies are embracing the latest Digital Market strategies to increase their visibility, sales, and profits. After completing the digital marketing course, students can pursue lucrative jobs such as market researchers, PPC specialists, SEO experts, digital marketing experts, or even establish their consulting or advisory businesses. Professionals with a Digital Marketing degree have a better chance of finding work than those with other degrees.

Digital Marketing Career Scope in India

Digital transformation is a primary driver of solid career prospects in this industry. Digital marketing is a method of marketing and advertising services and products via the internet. Employers value expertise and relevant abilities more than a fancy degree. By taking a course in digital marketing and gaining experience through internships, students can develop digital abilities. Some sectors where numerous profitable opportunities prevail are:

Content Marketing: Marketing strategy is essential for helping businesses increase organic website traffic. There is a growing need for content strategists in India.
Brand Marketing: Businesses need to do more than just sell items; they need brand awareness and trust. Realistic and relevant tales are part of the brand-building strategy for telling the brand's story.
Digital Planning: Digital planners coordinate with teams to manage marketing skills and several campaigns.
E-Commerce Expert: Conventional businesses now sell goods and services online, creating a significant need for e-commerce experts.
Digital Media Management: Digital media managers oversee a company's entire digital strategy, managing channels like social, display, and advertising.

Average Salaries Based on Job Positions

The average annual salaries of Digital Marketing professionals are:

Market Research Analyst: INR 3.3 lakh
PPC Search Manager: INR 5.5 lakh
Social Media Manager: INR 3.4 lakh
SEO Manager/Professional: INR 5.5 lakh
Email Marketer: INR 4.2 lakh
Conversion Rate Optimizer: INR 5.4 lakh
Digital Marketing Consultant: INR 7.5 lakh
Content Marketer/Manager: INR 5.2 lakh

Top Recruiters for Digital Marketing Graduates

The growing use of the internet and the need for marketing products and services via the internet have forced companies to hire digital marketing experts. Some top recruiters include:

Google
Facebook
Sapient Razorfish
iStrat
Pinstorm
BBC Webwise
Ogilvy Public Relations Worldwide
GroupM India (MEC, Mindshare, Mediacom, Maxus)
Interactive Avenues
AdGlobal360

Top Colleges for Digital Marketing

Some top colleges and their average annual placements for Digital Marketing are:

IIM, Bangalore: INR 33.82 LPA
IIM, Calcutta: INR 34.2 LPA
IIM, Lucknow: INR 30.7 LPA
IIM, Indore: INR 25.09 LPA
Symbiosis Institute of Business Management: INR 23.06 LPA
XLRI Xavier School Of Management: INR 30.73 LPA
Chandigarh University: INR 9.5 LPA
Lovely Professional University, Jalandhar: INR 9.54 LPA
IMT, Ghaziabad: INR 17.35 LPA
ITM Business School, Mumbai: INR 8 LPA

How to Get a Job After Graduating with a Digital Marketing Degree

To begin a career in digital marketing, develop employable skills through a trusted training programme. Students or working professionals can get entry-level or mid-career level jobs with the help of courses in this stream. They should understand the fundamentals, create a personal website, understand Google Analytics, possess a certification for Google Ads, and be aware of digital marketing tools and new developments in the industry.

Top Indian Cities for Lucrative Jobs After Graduating with Digital Marketing

Digital Marketing graduates can find numerous employment opportunities in big cities like Gurgaon, Mumbai, Bangalore, Chennai, and Delhi. A professional programme in Digital Marketing will boost the career of young professionals. The average annual salaries in these cities are:

Gurgaon: INR 11 LPA
Bangalore: INR 14 LPA
Mumbai: INR 15 LPA
Delhi: INR 14 LPA
Chennai: INR 13 LPA

Life After Graduating with Digital Marketing

A Digital Marketing course is advantageous for professional advancement. The sector of digital marketing is constantly evolving, offering several career opportunities. Digital marketers in different businesses may play various specialized roles, such as:

Managing marketing efforts online.
Ensuring brand messaging consistency.
Cooperating with the sales team to plan marketing initiatives.
Preparing newsletters and emails for current clients.

FAQs About Digital Marketing Careers

Q. What is Digital Marketing?

Digital Marketing involves marketing and advertising services and products via the internet using various digital channels.

Q. What are the duties and responsibilities of a Digital Marketer?

Digital Marketers manage online marketing efforts, ensure consistent brand messaging, plan marketing initiatives with sales teams, and prepare newsletters and emails for clients.

Q. How is Digital Marketing benefitting companies?

Digital Marketing helps companies increase visibility, sales, and profits by reaching potential clients through online channels.

Q. What is the scope of Digital Marketing?

The scope of Digital Marketing includes various sectors like content marketing, brand marketing, digital planning, e-commerce, and digital media management.

Q. What are the job profiles after Digital Marketing?

Job profiles include Market Research Analyst, Content Marketer/Manager, Digital Marketing Consultant, SEO Manager/Professional, and Social Media Manager.

Q. How can a company promote its brand through Digital Marketing?

Companies can promote their brand through digital channels like email, social networks, search engines, and online advertising.

Q. What are the courses in Digital Marketing?

Courses include undergraduate, postgraduate, and certification programs designed by industry experts.

Q. What are the salaries in the Digital Marketing industry?

Salaries vary by job position, with averages ranging from INR 3.3 lakh to INR 7.5 lakh annually.

Q. What are the top colleges offering Digital Marketing courses?

Top colleges include IIMs, Symbiosis Institute of Business Management, XLRI Xavier School Of Management, and more.

Q. What are the industries where professionals can find work after Digital Marketing courses?

Industries include content marketing, brand marketing, digital planning, e-commerce, and digital media management.

Q. Which are the top recruiters for Digital Marketers?

Top recruiters include Google, Facebook, Sapient Razorfish, iStrat, Pinstorm, and others.

Digital Marketing Degree: Admission 2024, Fees, Syllabus, Exams, Top Colleges, Career Scope